Auri and Andrew Penner started For The Maids in April 2013 when Auri's soon-to-be-married friend asked her to make some earrings that she could give to her bridesmaids. Around the same time, Auri and Andrew had another tiny jewelry shop (which is now powderandjade.com) and realized that some of their customers were using the jewelry as gifts for their bridesmaids. Thus, For The Maids was born in Auri's parents' basement in Atlanta where Auri and Andrew were living at the time. Now For The Maids is located in a shop in Boulder, CO, where they have enlisted several amazing people to help them in their goal of providing the best option for brides who want to give their bridesmaids beautiful, personalized jewelry.